This is an ad for Maybelline's new mascara, Pulse Perfection. It's a vibrating mascara. A VIBRATING MASCARA. How is this in any way a good idea? That's like giving reporters those novelty vibrating pens to take notes with. Or giving surgeons vibrating scalpels. Granted, putting on mascara isn't heart surgery, I get that, but it does take a steady hand, my friends. THANKS, BUT NO THANKS.